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PLANT-BASED HOSPITALITY.

Expert guidance for hospitality businesses who want plant-based that works for their kitchen, their guests, and their bottom line.

Plant-Based Hospitality. 

Expert guidance for hospitality businesses who want plant-based that works for their kitchen, their guests, and their bottom line.

CraveCultureOanaphotoshoot-4.jpg

Plant-based is no longer a niche request, but for many hospitality businesses, it still feels like a guess.

Maybe you've tried a few swaps or added a veggie burger, but it hasn't moved the needle. Your team isn’t fully behind it. You’re not sure what guests actually want, or how to make it work in your kitchen without compromising what you’re known for.

You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own.
 

That’s exactly what I help with.

You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own. That’s exactly what I help with.

Discover how...

CraveCultureOanaphotoshoot-4.jpg

Plant-based is no longer a niche request, but for many hospitality businesses, it still feels like a guess.

Maybe you've tried a few swaps or added a veggie burger, but it hasn't moved the needle. Your team isn’t fully behind it. You’re not sure what guests actually want, or how to make it work in your kitchen without compromising what you’re known for.

You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own.
 

That’s exactly what I help with.

You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own. That’s exactly what I help with.

Discover how...

Who I worked with

logo of sparckitchen - worked with Crave Culture for plant-based recipe development
Plantitude logo
logo of boonzaak - worked with Crave Culture for plant-based recipe development
logo of olala - worked with Crave Culture for plant-based recipe development and product showcasing
logo of proveg - worked with Crave Culture for plant-based recipe development for their veggie challenge app
Plantitude logo
MENU EVALUATION
RECIPE DEVELOPMENT
STRATEGY & TRAINING

Services.

Keep your regular guests coming back, attract new ones, and stay competitive.

Why plant-based options are not optional anymore

Risk of losing guests

Potential for bad reviews

Overtaken by competition

Plant-based.
People-approved.

Food that gets noticed, ordered, and remembered.

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Hi, I'm Oana

Hi, I'm Oana

I know what it takes to make plant-based succesful in a busy kitchen.

I work closely with you and your team so plant-based fits naturally into your business and never feels like an afterthought.

Founder of Crave Culture
CraveCultureOanaphotoshoot-16.jpg

Hi, I'm Oana

Founder of Crave Culture

I know what it takes to make plant-based successful in a busy kitchen.

I work closely with you and your team so plant-based fits naturally into your business and never feels like an afterthought.

Suzanne Haarlaar // ProVeg International

Oana delivered precisely the content I needed for our Veggie Challenge. Beautiful and yet accessible recipes. Very pleasant and professional collaboration. I definitely recommend working with her!

Famke van der Lei // Sparckitchen

Oana opened my creative mind as we brainstormed to develop mind-blowing recipes that exceeded my expectations. Incredible knowledge of food, infectious passion, kind-hearted and hardworking.

The perfect partner for Sparckitchen!

Marie-Astrid Gouin // OLALA!

Working with Oana is an absolute pleasure. She is highly professional and true magician. She paired our products with the finest ingredients to unlock their full potential. I highly recommend her if you also want to bring a touch of plant-based magic to your menu! 

Suzanne Haarlaar

ProVeg International

Oana delivered precisely the content I needed for our Veggie Challenge. Beautiful and yet accessible recipes. Very pleasant and professional collaboration.

I definitely recommend working with her!

Famke van der Lei

Sparckitchen

Oana opened my creative mind as we brainstormed to develop mind-blowing recipes that exceeded my expectations. Incredible knowledge of food, infectious passion, kind-hearted and hardworking. The perfect partner for Sparckitchen!

Marie-Astrid Gouin

OLALA!

Working with Oana is an absolute pleasure. She is highly professional and true magician. She paired our products with the finest ingredients to unlock their full potential. I highly recommend her if you also want to bring a touch of plant-based magic to your menu! 

HIGH IMPACT HOSPITALITY.

Every kitchen can make plant-based a success. Here’s how I help you get there.

1. Evaluation

I review your current menu, kitchen flow and discuss your needs and goals so every step fits your business. 

2. Development

I work with your chef and team to create, test, and refine dishes that work in service and feel like a natural part of your offer. 

3. Training & Activation

Your front-of-house team gets the training and tools to serve the dishes with confidence, and I guide you through launch so guests notice and return. 

Got a
question?

Curious about plant-based or want clarity on something small?
Fill out the form and I'll get back to you personally. 

Let's make taking the first step easy. 

Ask for free advice on one of these topics

How to position plant-based dishes on your menu

A plant-based recipe to balance your menu

How to showcase your plant-based product

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Available online

Classic Facial

1hr • $11

Chefs inspired?
Happy guests?
Five-star reviews?
Check, check and check

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Nijmegen, The Netherlands, Kvk 92383106

2025 Website by Crave Culture

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Have any questions?

Please don’t hesitate to request a callback.

Got something to share?

Send me an email: oana@craveculture.nl

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Nijmegen,
The Netherlands

KvK 92383106

Plant-Based Hospitality

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