

Plant-based is no longer a niche request, but for many hospitality businesses, it still feels like a guess.
Maybe you've tried a few swaps or added a veggie burger, but it hasn't moved the needle. Your team isn’t fully behind it. You’re not sure what guests actually want, or how to make it work in your kitchen without compromising what you’re known for.
You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own.
That’s exactly what I help with.
You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own. That’s exactly what I help with.
Discover how...

Plant-based is no longer a niche request, but for many hospitality businesses, it still feels like a guess.
Maybe you've tried a few swaps or added a veggie burger, but it hasn't moved the needle. Your team isn’t fully behind it. You’re not sure what guests actually want, or how to make it work in your kitchen without compromising what you’re known for.
You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own.
That’s exactly what I help with.
You want to move forward, but you don’t have the time, the expertise, or the resources to figure it all out on your own. That’s exactly what I help with.
Discover how...
Who I worked with
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Why plant-based options are not optional anymore
Risk of losing guests
Potential for bad reviews
Overtaken by competition




Suzanne Haarlaar // ProVeg International
Oana delivered precisely the content I needed for our Veggie Challenge. Beautiful and yet accessible recipes. Very pleasant and professional collaboration. I definitely recommend working with her!

Famke van der Lei // Sparckitchen
Oana opened my creative mind as we brainstormed to develop mind-blowing recipes that exceeded my expectations. Incredible knowledge of food, infectious passion, kind-hearted and hardworking.
The perfect partner for Sparckitchen!

Marie-Astrid Gouin // OLALA!
Working with Oana is an absolute pleasure. She is highly professional and true magician. She paired our products with the finest ingredients to unlock their full potential. I highly recommend her if you also want to bring a touch of plant-based magic to your menu!

Suzanne Haarlaar
ProVeg International
Oana delivered precisely the content I needed for our Veggie Challenge. Beautiful and yet accessible recipes. Very pleasant and professional collaboration.
I definitely recommend working with her!

Famke van der Lei
Sparckitchen
Oana opened my creative mind as we brainstormed to develop mind-blowing recipes that exceeded my expectations. Incredible knowledge of food, infectious passion, kind-hearted and hardworking. The perfect partner for Sparckitchen!

Marie-Astrid Gouin
OLALA!
Working with Oana is an absolute pleasure. She is highly professional and true magician. She paired our products with the finest ingredients to unlock their full potential. I highly recommend her if you also want to bring a touch of plant-based magic to your menu!
HIGH IMPACT HOSPITALITY.
Every kitchen can make plant-based a success. Here’s how I help you get there.
1. Evaluation
I review your current menu, kitchen flow and discuss your needs and goals so every step fits your business.
2. Development
I work with your chef and team to create, test, and refine dishes that work in service and feel like a natural part of your offer.
3. Training & Activation
Your front-of-house team gets the training and tools to serve the dishes with confidence, and I guide you through launch so guests notice and return.
Got a
question?
Curious about plant-based or want clarity on something small?
Fill out the form and I'll get back to you personally.
Let's make taking the first step easy.
Ask for free advice on one of these topics
How to position plant-based dishes on your menu
A plant-based recipe to balance your menu
How to showcase your plant-based product

Classic Facial
1hr • $11

Chefs inspired?
Happy guests?
Five-star reviews?
Check, check and check
Nijmegen, The Netherlands, Kvk 92383106
2025 Website by Crave Culture
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Have any questions?
Please don’t hesitate to request a callback.
Got something to share?
Send me an email: oana@craveculture.nl
Plant-Based Hospitality