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THE CULINARY
SUPPORT
YOU'VE BEEN SEARCHING FOR.

We’re a small team with a big passion for making plant-based food your new favourite. 

Crave Culture team sitting together side by side
Crave Culture team enjoying plant-based ramen, showcasing the passion for bold flavours and innovative plant-based dishes

SETTING A NEW STANDARD IN PLANT-FORWARD HOSPITALITY.

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Partners and Clients

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Partners and Clients

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logo of proveg - worked with Crave Culture for plant-based recipe development for their veggie challenge app
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Because fries shouldn't be the only option.

As a Certified Vegan Hospitality Consultant, I’ve seen first-hand what separates successful plant-based menus from dishes that stay untouched. I started Crave Culture after seeing too many menus offer nothing but hummus with grilled veggies, tomato soup or fries as their main plant-based options and knowing how much better it could be.

My focus is guiding hospitality teams to create dishes guests notice, order repeatedly, and talk about. I make sure your kitchen feels confident and capable every step of the way.

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Partners and Clients

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logo of olala - worked with Crave Culture for plant-based recipe development and product showcasing
logo of proveg - worked with Crave Culture for plant-based recipe development for their veggie challenge app

One person vetoes, the group walks. Plant-based options can’t be the afterthought they often are.

That’s the Veto Vote. When one guest can’t find anything good they can order, the whole group often chooses another restaurant with better options. And it costs hospitality businesses more than they realize.

I help you avoid it by creating plant-based options that feel natural on your menu, work for your kitchen, and give guests reasons to come back.

I’ve been on the other side of that table, scanning a menu and finding nothing that excites me, and I know how much better it can be.

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The Veggie Duo

This duo is determined to help your business succeed with standout plant-based options. We bring a broad range of experience and a love for bold flavours to every project. Let’s create something tasty together.

Co-founder / Culinary Creative

Thomas Bosson

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I’m a food technologist (BSc), barista, wine lover, and self-taught chef. I'm passionate about creating plant-based dishes that wow and bring a smile to every plate. Over the years, I’ve honed my skills in product development and sustainable development across various sectors of the food industry. I now apply these skills to the culinary world. 

Co-founder / Hospitality Innovator

Oana Puiu

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Passionate, supportive and a true foodie. With a background in hospitality and a deep love for plant-based food, I’ve spent years exploring the trends and innovations shaping the industry. I’m dedicated to helping businesses create menus that excite today’s guests, making plant-based dining a key part of the hospitality industry.

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Nijmegen, The Netherlands, Kvk 92383106

2025 Website by Crave Culture

Check us out

Have any questions?

Please don’t hesitate to request a callback.

Got something to share?

Send me an email: oana@craveculture.nl

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Nijmegen,
The Netherlands

KvK 92383106

Plant-Based Hospitality

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